Edward J. Fletcher is the President and COO of Native Botanicals, Inc.. He has been in the botanical business and made his livelihood with plants for all of his adult life. He learned about plants from the roots up, propagating and growing native American wildflowers in his family’s 4th generation ornamental nursery business, Gardens of The Blue Ridge. He joined Wilcox Natural Products, and as Cultivation Manager where he developed and managed the cultivation program overseeing nearly 4,000 hectares in 8 different countries of medicinal species. He continued this work as the Chief Operating Officer of Strategic Sourcing, Inc’s Botanical Division for 15 years.

Techniques to Improve Quality and Constituent Levels in your Medicinal Crops I’ll share techniques I have utilized to both improve the overall quality and increase specific constituent levels in different crops. From an Irrigation Regulated Deficit Study to Shade Percentage Affects on Yield & Seed Production. (Advanced) Cultivation & Conservation Track

How the Rest of the World Grows Their Medicinals I’ll share stories and pictures from around the world showing how they utilize what is around them to grow, harvest and dry the medicinal herbs they sell us and also the ones they use. Cultivation & Conservation Track

Intensive: Propagating & Growing our Native Medicinals I will discuss some of the propagation techniques I have utilized over many years of experience and share some secrets also. Then we will get our hands dirty and I’ll demonstrate, so bring your gloves and pots to take some plants home with you. Cultivation & Conservation Track

Website: Native Botanicals Inc.